Picture it. New York City. November 2015. Chef Zac Young and his team are brainstorming Thanksgiving specials for a restaurant in a hotel in midtown. The Executive Chef, was super stoked about the Turducken special he was serving, like it’s all he could talk about. Knowing they had the last course and the last word, the pastry team set out to make the Turducken of dessert. PieCaken. If for no other reason, to compete with and possibly make fun of the savory side of the kitchen.
Zac posted an in progress shot on his Instagram and the comments ranged from a lot of “OMG” to “my daughter just tried to lick this picture.” To “can I buy one?”. “Buy one? Buy a whole one?,” Zac thought “that’s silly, it’s just going to be served by the slice, as a Thanksgiving special.” Then his phone started ringing with friends calling in favors to get one. “Fine. Let’s sell it.” Zac said, “if we sell 40, I’ll be happy.” Zac called the marketing team at Craveable Hospitality Group and they put together an Eblast announcing that the PieCaken was available for NYC pick-up. If any orders came in the events team would process the order and pass it to the pastry team. And Zac went to bed, thinking about the labor it would take to make 40 of these cakes for Thanksgiving.
The next morning, Zac woke up to 4 text messages telling him that Kelly Rippa was talking about the cake on her show. She had printed out the email and took a bite out of the picture. Zac reached out to a long time favorite restaurant guest who happened to work for the show, and offered to bring some cakes as thank you for the shout out gift the next day. Sure enough, the cakes themselves opened the show, and Kelly finally got to eat the slice. “This is the greatest thing that’s happened to me since the birth of my children.” She exclaimed.